Castle Rock

Grocery store trend brings one-stop shopping to food aisle

Customers like convenience of new King Soopers Marketplace in Castle Rock

Posted 7/11/17

Castle Rock resident Nancy Garcia, accompanied by her 18-year-old daughter Jazmine, pushes a grocery cart on a recent day down the wide aisles of the new King Soopers Marketplace to the deli, picking up the few items on her list.

But when the …

This item is available in full to subscribers.

Please log in to continue

E-mail
Password
Log in

Don't have an ID?


Print subscribers

If you're a print subscriber, but do not yet have an online account, click here to create one.

Non-subscribers

Click here to see your options for becoming a subscriber.

If you’re a print subscriber or made a voluntary contribution in Nov. 2016-2017, but do not yet have an online account, click here to create one at no additional charge. VIP Digital Access Includes access to all websites


Our print publications are advertiser supported. For those wishing to access our content online, we have implemented a small charge so we may continue to provide our valued readers and community with unique, high quality local content. Thank you for supporting your local newspaper.
Castle Rock

Grocery store trend brings one-stop shopping to food aisle

Customers like convenience of new King Soopers Marketplace in Castle Rock

Posted

Castle Rock resident Nancy Garcia, accompanied by her 18-year-old daughter Jazmine, pushes a grocery cart on a recent day down the wide aisles of the new King Soopers Marketplace to the deli, picking up the few items on her list.

But when the food shopping is done, they may wander over to the clothing area or the home décor section, which is next to the office supplies, which is near the toy area.

Like her mother, who visits the store about three times a week, Jazmine was shocked by the store’s size and offerings.

“It has,” Jazmine said, “everything.”

And that’s what the King Soopers Marketplace hopes to offer its customers — everything needed for a one-stop shopping experience.

The 124,000-square-foot store, which opened in May on Castle Rock’s Promenade Parkway, has an expanded kitchen and bistro that serves fresh meals daily, a large deli and sushi bar, two main entrances, apparel, a beauty and cosmetics area, outdoor patio furniture, a Starbucks, office supply center, toys, gas station and more.

According to Adam Williamson, King Soopers/City Market director of corporate affairs, the average King Soopers shopper lives within a mile of one of its company’s stores. And the new marketplace is all about convenience for the consumer.

“When we look at what our customers are wanting, they want the convenience of not having to go to four different places to get what they need,” Williamson said.

King Soopers began adding one-stop shop locations in 2011 when the first large marketplace opened in Greeley. Since then, eight more King Soopers marketplaces have opened throughout Colorado. The Castle Rock location is the second in Douglas County. The Parker marketplace opened in late 2015.

“We’re looking at a new growth area and we want to make sure we have King Soopers as an option to serve as many customers as possible,” Williamson said.

Although more marketplaces will be opening in the future, Williamson says that’s not the only format the company will build.

“King Soopers always evaluates the neighborhoods they serve and will build according to the wants and needs of the customers,” said Holly Romero, store manager of the Castle Rock marketplace.

Because of the dramatic population growth in Castle Rock, Romero said the previous location on Founders Parkway — about half the size of the new store — was experiencing an increase in foot traffic.

“Customers are happy to have a more open layout with space to navigate through their shopping experience,” Romero said.

Along with more space, more than 100 new employees — bringing staff to 275 people — were hired.

“The biggest challenge has been ensuring all employees are well-trained on their tasks and that the customers are experiencing world-class customer service,” said Romero.

Castle Rock resident Megan Oster, 18, believes the new location is doing just that.

“I really like the new King Soopers,” said Oster, waiting recently in the self-checkout line. “It has everything. It’s clean and the people are so nice.”

Comments

No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment