Outlets campaign supports those fighting breast cancer

Staff report
Posted 10/8/18

Pink Saves, an awareness, action and fundraising campaign launched by the Outlets at Castle Rock to support the work of Susan G. Komen Colorado, features events and programs designed to raise money …

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Outlets campaign supports those fighting breast cancer

Posted

Pink Saves, an awareness, action and fundraising campaign launched by the Outlets at Castle Rock to support the work of Susan G. Komen Colorado, features events and programs designed to raise money to support local women, men and families fighting the breast cancer.

Running through Oct. 31, the campaign features on-site events and programs, including the feature event, the Pink Saves Fashion Show from 2-3 p.m. Oct. 13. Rather than professional models, the show will be walked by 30 breast cancer survivors, thrivers and supporters dressed in styles from luxury brands around the center. This event is free and open to the public; however, donations to Susan G. Komen Colorado will be accepted. More information about the show is available at www.pinksavescolorado.com.

The outlet mall also will feature a 10.5-foot, custom-made breast cancer ribbon. Dubbed the Ribbon of Strength, this shining pink ribbon will serve as a monument to the survivors, thrivers and angels in Colorado and across the country. The ribbon is covered in more than 4,700 individual pink sequins and is modeled after the iconic Susan G. Komen ribbon. The Ribbon of Strength will be mounted on a dedication wall on which shoppers are invited to write a message of support or add the name of a loved one.

Those visiting the display throughout the month are encouraged to snap and share images of the Ribbon of Strength on social media. For each publicly viewable Instagram post tagged with #PinkSavesCO, Castle Rock has pledged to donate $5 to Susan G. Komen Colorado.

Outlets at Castle Rock retailers are also supporting the cause through participation in the Pink Saves coupon book, which will be available at the customer service kiosk for a donation of $5 or more to Susan G. Komen Colorado. The book offers 25 percent off one item at more than 40 brands including Under Armour, Columbia and Michael Kors.

Additional Pink Saves events include:

Banner of Bras Drive: through Oct. 20, shoppers are invited to donate clean, gently used or new bras at the customer service kiosk. Donated bras will be hung across streets of the property creating a dramatic, eye-catching display. Those that donate will receive a 25 percent off coupon at Jockey. Radio hosts Slacker and Steve from Alice 105.9 will be on site Saturday, Oct. 20 to celebrate the campaign with a “Pink Party” during the family and dog walk.

Free mammogram screenings: Oct. 19- 20, Invision Sally Jobe will provide free mammogram screenings sign-ups. Susan G. Komen and Invision Sally Jobe representatives will provide education, support and information about on-going services to all participants.

Family and Dog Fun Walk, with pancake breakfast: The outlets' family and dog fun walk on Oct. 20 will be followed by a pancake breakfast provided by Flippin' Flapjacks. Walk registration is $15 for adults, $10 for children ages 2-12 and $40 for a family of four. The event is free for children under the age of 2. Registrants will receive a Pink Saves coupon book offering 25 percent off at participating stores, entry to the walk, event T-shirt and pancake breakfast. All proceeds will benefit Susan G. Komen Colorado. Registration is available at www.pinksavescolorado.com.

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